Our Team

The mum who made it possible

Fernanda Vasconcelos

Fernanda founded Nolita in 2019,

With an MBA (Porto Business School) and a Digital Marketing course (General Assembly, London), her career has taken many twists and turns. She worked for renowned companies (namely in the e-commerce team of the main Portuguese retailer), was Marketing Director of a group of 7 digital companies, and when she felt she wasn't challenging herself enough, she risked everything and dedicated herself full time to a dream: to bring together two of her passions... healthy food and the digital world.

In 2020, after the launch of Nolita, Fernanda was one of the 10 Portuguese women selected to participate in the first edition of EWA - Empowering Women in Agrifood, launched by EIT Food and managed in Portugal by BGI - Building Global Innovators.

In this program, he had the opportunity to choose his mentor, Olga Matias, at the time responsible for innovation in the Mendes Gonçalves group. Olga was an inspiration and precious help in creating the new range of Nolita products launched in 2021, suggesting very interesting new ingredients, such as acorns, lupins, Portuguese fruits

Neste momento, Fernanda sonha em exportar a marca para trazer a alegria e todos os benefícios de uma alimentação deliciosa e saudável a outros países.

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